Market Segmentation Strategies from Muqaddimah of Ibn Khaldun

Economics of Ibn Khaldun: Revisited

A close look at the writings of the Middle Eastern and North African scholars who lived in the Middle Ages (roughly between A.D. 476-1500) reveals an immense body of theoretical knowledge pertaining to the humanities, and behavioral and social sciences. A partial list of the scholars who wrote on these issues includes names such as Abu Yusuf (8th century), Abul-Fadl Al-Dimishgi (9th century), A...

Logical Fragments in Ibn Khaldūn's Muqaddimah

This autobiography already makes for absolutely fascinating reading. Ibn Khaldūn lived an itinerant life serving as a magistrate for—in modern geographic terms— Spanish, Moroccan, Tunisian and Egyptian Islamic courts. In that function in Granada, Spain, he negotiated treaties with the Christian Spanish crown (with Pedro the Cruel, which does not sound too encouraging). The autobiography follows...

justice from the perspective of al-farabi and ibn khaldun

justice is a fundamental concept in islam. numerous thinkers have reflected upon it. the present article aims to study the meaning of justice from the perspective of al-farabi and ibn khaldun by a qualitative content analysis-based literature review, and in the end, assess their strategies of confronting injustice. it is worth noting that al-farabi and ibn khaldun belong to different historical...

Genealogy or Asabiyya? Ibn Khaldun between Arab Nationalism and the Ottoman Caliphate

Market Segmentation Strategies of Multiproduct Firms ∗ Ulrich

We analyze a multiproduct duopoly and ask whether firms should offer general purpose products or tailor their offerings to fit specific consumer needs. There are two effects of offering a targeted product: (i) if a consumer’s favorite product is offered, her utility increases because there is a better fit between product and preferences; (ii) if her favorite product is not offered, the consumer...